Updated: Mar 9, 2021
TikTok’s tremendous growth and popularity certainly bring to mind the concept of influencer marketing. Many brands do a combination of running their own channels on TikTok and working with influencers to spread content to a broader audience.
Here are some of the TikTok marketing strategies from real-life brands to inspire your next campaign.
1. Create Cool UGC
Lets create a full immersive and interactive experience involving your Generation Z customers. TikTok’s videos is the best when it comes to attract bigger interaction , engagememt and customer dialog. You as a brand can encourage your customers to share videos of themselves using or interacting with your products.
Ideas: If you are in restaurant / Cafe business, try menu campaign with TikTok. Customers who selected the menu item can create their own unique off-menu dish and then shared the experience on TikTok.
2. Hashtag challenges
Lets go to basic and develop viral hastag challenges as one of the most common strategies found on TikTok community is challenges. These challenges are then labelled with “#” to increase its virality online and make it memorable. With this strategy, you can easily collaborate with influencers to inspire user content creation, resulting in a content-rich environment, not just comments and shares.
Here are some qualities of a hashtag that has the potential to make your challenge viral:
It should have a simple spelling and should be easy to remember so that people can easily search for it, share it, and use it. Basically, it should be share worthy.
The hashtag should be directly related to your challenge as this helps people remember and recall it. This makes it memorable.
Some challenges work well if they have the brand name. So, if possible, add your brand name or part of it in your challenge hashtag. This fosters a positive brand association.
3. Influencer partnership
A brand’s TikTok marketing strategy should invest in TikTok influencer marketing ads. This type of ad enables brands to partner with TikTok creators to create and share sponsored content with their audience.
The key to influencer marketing success is setting appropriate goals and targeting a specific part of the purchasing funnel. Brands need to ensure that the TikTok influencers they collaborate with remain authentic for their campaign to succeed. Moreover, most TikTok users value originality and creativity more than high video production values so it’s okay for your videos to look amateurish as long as it remains fun.
Universal Pictures, for example, have dabbled in TikTok influencer marketing campaigns. To promote the premiere of its film, The House with a Clock in its Walls, the studio scouted popular creators to share branded content.
4. Custom stickers
One of the easiest ways for brands to connect and engage with their audience is through an interactive interface, such as stickers. Brand-sponsored animated stickers are not new as they are often heavily featured on Instagram, Facebook, Snapchat, and other mainstream platforms, but still, it doesn’t mean it couldn’t work in a new platform.
Pizza Hut utilized custom stickers during one of its campaigns, featuring their brand colors as the iconic red hat, sunglasses, and their shopfront as stickers for users to accessorize their clips with. The result? Users love it. Videos featuring Pizza Hut’s stickers were streamed for over 1 million times.
5. Authentic content that fits the platform’s audience
Sure TikTok might have been famous for its music-related video clips at the beginning, but as more users jumping into its bandwagon, the platform evolves into a fully interactive social network that offers a unique opportunity for brands to visually present their personalities.
Adidas is one of the brands that fully embraced TikTok. Adidas Neo, that specifically targets younger audience. The brand fully localized their products by producing original content specifically for Tiktok. They partnered with local celebrities who feature Neo’s products as part of their active lifestyles.
Resource: Mediakix.com Tiktok Influencer Marketing