With 2 billion downloads so far and the highest downloaded app in a quarter (q1 2020 with 315 million) in the history of app world and over 800 million active users spread around the globe in 155 countries, Tik Tok became the first Gen Z-propelled social media app that makes everyone stops and take notice around the world. 41 percent of Tik Tok users are aged between 16 and 24 and undisputedly become the social media darling of the Gen Z. The question is why?
Tik Tok as a space that exists outside the realm of parents and other authority figures.
image reference: https://sensortower.com/blog/tiktok-downloads-2-billion In Indonesia, Tik Tok also stormed the teenage audience like Thor's thunder and record a stunning adoption rate. Tik Tok Indonesia record 22 Billions total video views, with 100+ videos average consumption per users and in terms of viewing time per day hit 39 mins average viewing time. Gender wise, female still dominate the app with 35% male and 65% female. as the user distribution the biggest users (no surprise as these number are the trend for most app in general) come from 5 big cities in Indonesia with the following sequence from top 5 to no 1: Makasar, Bandung, Medan, Surabaya and Jakarta. So these are the six main reasons Tik Tok appeals to Gen Z and had a success like it is right now around the world.
Tik Tok Is So Me
Tik Tok is the most relatable social media platforms compare to Facebook and Instagram. It shows non celebrities, common people, friends, "guys in my neighbourhood" doing things that I normally do when I am alone in my room and with my camera kind of stuff. Tiktok post are more real, raw and comedic Sometimes it’s even self-deprecating.
Tiktok is the most relatable social media platforms compare to Facebook and Instagram. It shows non celebrities, common people, friends, "guys in my neighbourhood" doing things
TikTok users can be surprisingly confessional, speaking to the camera as if they’re FaceTiming with a friend. Even if they know nothing on the app is really private, many young users treat Tik Tok as a space that exists outside the realm of parents and other authority figures.
Its Real People - Natural and Sincere
Tik Tok show the most natural and sincere content of peoples life. Dancing in their bedroom, create silly mems, doing goofy move with friends and family, or simply being weird in corners in their room using a selfie camera video with no fancy studio or lighting. Tik Tok posts are not like Instagram’s curated highlighted reel, full with perfect pictures, often touched up / photshoped that designed to brag and make people feel their life is the most miserable life compared to those people in those posts.
TikTok posts are not like Instagram’s curated highlighted reel, full with perfect pictures, often touched up / photshoped that designed to brag and make people feel their life is the most miserable life compared to those people in those posts.
This level of sincerity appeal to gen Z as this is the generation of truth, the more natural the content are the more popular it will be. “So it’s become a place where you can be your own weird goofy self and still get complimented and have your posts go viral for that, whereas on other platforms you’re trying to be as perfect as possible and yet with all that "picture perfect" you don’t have that level of discoverability as high as Tik Tok.
Match The 8 Seconds Attention Span Of A Gen Z.
Tik Tok offers a user experience that's visual and straight-to-the-point. It appeals to Gen Zers’ eight-second attention spans as well as to their overwhelming preference for visually-oriented social media platforms. Tik Tok has managed to sustain an average session duration that’s just shy of 9 minutes long. (For comparison, Instagram’s average session duration is 3 minutes and Snapchat’s is under 2 minutes)
Their loyal audience opens the app an average of 8 times a day. It puts a whole host of editing features at your fingertips, making the creation of content a breeze. it’s been designed from the very beginning to emphasises short-form video content, it’s easy to use and it’s even easier to go viral on the app than other more established social media platforms.
Get Famous! Fast!
Imagine a version of Facebook that was able to fill your feed before you’d friended a single person. That’s Tik Tok.
Tik Tok’s algorithm is designed to promote “content that survives through different waves and tests so it stays viral. Tik Tok content is generally tested in smaller audience buckets or pods. That the more shares, rewatches, comments or likes a video receives, the bigger the bucket or audience it’s introduced to — so that it has the chance of going viral. It is constantly learning from you and, over time, builds a presumably complex model of what you tend to watch, and shows you more of that, or things like that, or things related to that.
Tik Tok starts making assumptions the second you’ve opened the app, before you’ve really given it anything to work with. Imagine an Instagram centered entirely around its “Explore” tab, or a Twitter built around, I guess, trending topics or viral tweets, with “following” bolted onto the side. Imagine a version of Facebook that was able to fill your feed before you’d friended a single person. That’s Tik Tok.
Everyone Can Be A Cool Content Creator Once you've downloaded the app and created your account, it's time to start shooting! You can either start from scratch or upload video from your camera roll. TikTok is packed with a variety of video editing features and effects that make it one of the most versatile and easy-to-use editors out there. the dream to be the music video director or create your own music or dance video can came true in the palm of your hand. Now every teenage in the world can make as impressive as those videos in less than 3 minutes with some clicks and swipes. thats how easy Tik Tok to create cool videos Perfectly feed Gen Z’s desire for entrepreneurship and being a creator. TikTok describes its appeal as the following: “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.”
Emphasis Community Power
On other social apps, the first step to showing your content to a lot of people is trying very very hard to build an audience, or having lots of friends, or being incredibly beautiful or wealthy. Not in Tik Tok.
Tik Tok help users to jump from audience to audience, trend to trend, creating simulated temporary friend groups, who get together to do friend-group things: to share an inside joke; to riff on a song; to talk idly and aimlessly about whatever is in front of you.
Feedback is instant and frequently abundant; virality has a stiff tailwind. Stimulation is constant. There is an unmistakable sense that you’re using something that’s expanding in every direction. and Gen Z loves to be in community, exactly what Tik Tok provides while they surf the social media.
Takeaway With Tik Tok, Gen Z made believed that they don't need to be Kendall Jenner sexy or Zach King genius or Christiano Ronaldo mega talent to have millions views and be famous. With Tik Tok, Gen Z made believed that they don't need to be Kendall Jenner sexy or Zach King genius or Christiano Ronaldo mega talent to have millions views and be famous. It's the most relatable platform with "people like me" on it with the feel of empowered, and bring up sense of community every swipe of the day. If your business wants to win the gen Z, make sure you are fully engage and unlocking Tik Tok potential. TikTok appeals to Gen Z because of the way it's been designed from the very beginning; it emphasizes short-form video content, it's easy to use and it's even easier to go viral on the app while unleashing the power of community. So have you play Tik Tok today? Reference: https://www.genzinsights.com/why-tiktok-is-social-medias-new-gen-z-darling https://sensortower.com/blog/tiktok-downloads-2-billion https://id.oberlo.com/blog/tiktok-statistics